Nutrasweet in China free essay sample

To come up with a decision to the whether enter the Greater China Market or not we decided to approach the case with a SWOT analysis. Strengths NutraSweet is an artificial sweetener that is one of the most recognized brand names in the United States and in the world. NutraSweet’s earnings per share is $ 6. 36 and with huge capitalization and investments in diverse products. Stacey has the approved budget of $ 500,000 to market NutraSweet in China. NutraSweet has the flexibility on how to position their product in terms of functionality, or either as sugar substitute or health product for diabetics. Weaknesses The research conducted towards the Chinese consumers may not truly reflect the real sentiments of the consumers towards NutraSweet. NutraSweet has not decided on building its own distribution system and may rely on foreign agents for distribution. NutraSweet is more expensive than ordinary white sugar. Opportunities China is a big market and can provide higher profitability to the company. We will write a custom essay sample on Nutrasweet in China or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page China is the second or eighth largest economy in the world; depending on how it was gauged. There is a perceived consumers’ infatuation with Western brands. Chinese maintain healthful lifestyle so the potential for NutraSweet to launch their product in China is strong. Threats Sugar is a common household purchase as a sweetener and has been part of Chinese households for decades. Culture dictates that there might be difficulty in replacing traditional use of sugar with NutraSweet. The Chinese market is so diverse and it is difficult to come up with a general characteristic to define them. Artificial sweeteners are known by history of skepticism for saccharin and potential health hazards. There is difficulty in attracting and retaining local employees and as such, NutraSweet is having doubts in investing into training their marketing and sales personnel for fear that the employees would not stay long in the company. There are only very few foreign agents that operate in China. Sugar use and consumption levels differed among 3 key markets –Shanghai, Guangzhou, and Beijing. Arthur Andersen survey in China showed that most joint ventures from food and drink were not profitable. Most MNCs in China are unprofitable despite substantial growth. Majority of the Chinese are considered â€Å"flat-bellied† and don’t see the need for a diet regimen. The Chinese culture also dictates that they are not that concerned with their teeth, hence they don’t have that fear of tooth decay. The company should enter the Greater China market as a niche product for consumers with a medical need. The company cannot delay its entry in the China market, especially with factors such as an average of 10% economic growth, a quickly emerging middle class, and a high possibility in consumers’ increase purchasing power. Postponement of entry may mean higher costs in the future and although the company will not immediately profit from the venture, research showed that companies who entered the market 5 to 10 years ago were doing best. The knowledge gained from market entry will allow NutraSweet to sharpen its future strategies. Pros The successful experience in establishing medical awareness in Hong Kong may be applied to the Greater China Market. Entering the Greater China market through the three key cities will provide a better knowledge of the overall Chinese market. A natural market consisting of diabetics and obese customers already exist. Hospital stores and drug dispensaries do not have the bargaining strength that retailers have. Product information campaigns will be facilitated by health professionals who will easily understand and appreciate the product’s benefits. Promotion to medical professionals through associations will not need as much cost as a nationwide mass-market campaign. A $ 2,010,526. 31 in breakeven sales seems very feasible in the Chinese market. Cons The Chinese tend to be slim and had historically not been preoccupied by tooth decay. ? SHORT-TERM The Chinese consumers’ attraction to brand names, especially the number 1 in any category gives NutraSweet an opportunity to establish itself as a first mover in the medical aid products under a new category of sweeteners. The company will launch a product information campaign for medical professionals and will also tap their associations. Associations of diabetics and obese consumers will also be tapped. The company will focus on relationship building with the medical industry. Since poor dental health is a problem in China, the company may also create an awareness drive on the ill effects of sugar on the teeth to lay the foundation of need awareness. The product will be packaged in sachet form with global brand and American image prominent on the sachet to appeal to the consumers’ preference for American brands. The company will capitalize on the convenience of bringing the sachets anywhere with you. The medical industry will be given free samples of the product. The doctors will be taught to promote daily use of the product, with sweetening of milk and coffee or hot drinks as one of the more common purposes. Consumers will be taught to use the product in cooking through the provision of free recipe booklets and cooking demonstration classes. The product will be distributed in the three key cities of Greater China, namely, Guangzhou, Shanghai, and Beijing, where the medical industry is more developed compared with the other cities. The company will create its own distribution structure. The product will use the distribution channels of hospital stores and drug dispensaries. Since the focus is on niche marketing, the product will still be sourced from the U. S. plant. LONG-TERM The long-term goal will be to mass market the product in Hong Kong and Taiwan, and use the learning’s from those markets to penetrate the market Greater China. Establishing distribution networks in the two countries will be easier, given the favorable business environments. In Hong Kong and Taiwan, the product will be repositioned as a healthy family lifestyle food, targeting the affluent, health and weight conscious consumers. Aggressive promotion will be pursued, such as print and media ads, and the employment of product endorsers, and store promotions. Consumer awareness and education will be the focus of the campaigns.

Free Essays on Working Students

In Fast Food Nation, Eric Schlosser illustrates the situation of high school students who work in fast food restaurants, and who are being used, in an author opinion, by their employers. Schlosser writes, â€Å"Teenagers have been the perfect candidates for these jobs, not only because they are less expensive to hire than adults, but also because their youthful inexperience makes them easier to control† (68). Obviously, young people cannot expect higher salaries than adults since they are uneducated and unqualified. In order to become responsible, high school students should work. In fact, their first job prepares them for potential jobs, gives them great opportunities to afford their needs, and teaches them how to dispose their revenues. Work trains high school students for future jobs which follow their education. At work students learn how to be punctual. Sooner or later, they realize that missing work is not the same as missing school, and absents may cause lay off. In addition, working teenagers understand that respect for others and kind attitude are the key to work in an atmosphere of friendship. Schlosser writes, â€Å"Teenagers open the fast food outlets in the morning, close them at night, and keep them going at all hours in between. Even the managers and assistant managers are sometimes in their late teens† (68). This shows how teenagers become responsible thanks to work. In addition, they get the promotions and the raises. Even low-paying jobs at chain restaurants prepare students for forthcoming professions and help them to assimilate with future duties and requirements. Preparing for potential jobs in mature lives is not the only advantage of being a worker and a high school student, at the same time. Since working teenagers earn money, they learn how to dispose their revenues. Many young people do not realize how hard it is to earn money and more how hard it is to save them. Teens have to comprehend how to resp... Free Essays on Working Students Free Essays on Working Students In Fast Food Nation, Eric Schlosser illustrates the situation of high school students who work in fast food restaurants, and who are being used, in an author opinion, by their employers. Schlosser writes, â€Å"Teenagers have been the perfect candidates for these jobs, not only because they are less expensive to hire than adults, but also because their youthful inexperience makes them easier to control† (68). Obviously, young people cannot expect higher salaries than adults since they are uneducated and unqualified. In order to become responsible, high school students should work. In fact, their first job prepares them for potential jobs, gives them great opportunities to afford their needs, and teaches them how to dispose their revenues. Work trains high school students for future jobs which follow their education. At work students learn how to be punctual. Sooner or later, they realize that missing work is not the same as missing school, and absents may cause lay off. In addition, working teenagers understand that respect for others and kind attitude are the key to work in an atmosphere of friendship. Schlosser writes, â€Å"Teenagers open the fast food outlets in the morning, close them at night, and keep them going at all hours in between. Even the managers and assistant managers are sometimes in their late teens† (68). This shows how teenagers become responsible thanks to work. In addition, they get the promotions and the raises. Even low-paying jobs at chain restaurants prepare students for forthcoming professions and help them to assimilate with future duties and requirements. Preparing for potential jobs in mature lives is not the only advantage of being a worker and a high school student, at the same time. Since working teenagers earn money, they learn how to dispose their revenues. Many young people do not realize how hard it is to earn money and more how hard it is to save them. Teens have to comprehend how to resp...

Quotes From The Awakening, Kate Chopins Banned Novel

Quotes From 'The Awakening', Kate Chopin's Banned Novel Kate Chopins novel, The Awakening is the famous tale of Edna Pontellier, who leaves her family, commits adultery, and begins to rediscover her true selfas an artist. It is considered to be one of the most important early feminist texts. Here are a few famous quotations from the novel.   Mr. Pontellier wore eyeglasses. He was a man of forty, of medium height and rather a slender build; he stooped a little. His hair was brown and straight, parted on one side. His beard was neatly and closely trimmed.- Kate Chopin, The AwakeningYou are burnt beyond recognition, he added, looking at his wife as one looks at a valuable piece of personal property which has suffered some damage. She held up her hands, strong, shapely hands, and surveyed them critically, drawing up her fawn sleeves above the wrists.- Kate Chopin, The AwakeningHe reproached his wife with her inattention, her habitual neglect of the children. If it was not a mothers place to look after children, whose on earth was it?- Kate Chopin, The AwakeningThe mother-women seemed to prevail that summer at Grand Isle. It was easy to know them, fluttering about with extended, protecting wings when any harm, real or imaginary, threatened their precious brood. They were women who idolized their children, worshiped their husb ands, and esteemed it a holy privilege to efface themselves as individuals and grow wings as ministering angels.- Kate Chopin, The Awakening The voice of the sea is seductive; never ceasing, whispering, clearing, murmuring, inviting the soul to wander for a spell in the abysses of solitude; to lose itself in mazes of inward contemplation. The voice of the sea speaks to the soul. The touch of the sea is sensuous, enfolding the body in its soft, close embrace.- Kate Chopin, The AwakeningHer marriage to Leonce Pontellier was purely an accident, in this respect resembling many other marriages which masquerade as the decrees of Fate. It was in the midst of her secret great passion that she met him. He fell in love, as men are in the habit of doing, and pressed his suit with an earnestness and ardor which left nothing to be desired.- Kate Chopin, The AwakeningA feeling of exultation overtook her as if some power of significant import had been given her to control the working of her body and her soul. She grew daring and reckless, overestimating her strength. She wanted to swim far out, where no woman had swum before.- Kate Chop in, The Awakening That she was seeing with different eyes and making the acquaintance of new conditions in herself that colored and changed her environment, she did not yet suspect.- Kate Chopin, The AwakeningThe past was nothing to her; offered no lesson which she was willing to heed. The future was a mystery which she never attempted to penetrate. The present alone was significant...- Kate Chopin, The AwakeningI would give up the unessential; I would give my money, I would give my life for my children, but I wouldnt give myself. I cant make it more clear; its only something which I am beginning to comprehend, which is revealing itself to me.- Kate Chopin, The AwakeningShe was seeking herself and finding herself in just such sweet, half-darkness which met her moods. But the voices were not soothing that came to her from the darkness and the sky above and the stars. They jeered and sounded mournful notes without promise, devoid even of hope.- Kate Chopin, The AwakeningIt sometimes entered Mr. Pontelli ers mind to wonder if his wife were not growing a little unbalanced mentally. He could see plainly that she was not herself. That is, he could not see that she was becoming herself and daily casting aside that fictitious self which we would assume like a garment with which to appear before the world.- Kate Chopin, The Awakening Woman, my dear friend, is a very peculiar and delicate organisma sensitive and highly organized woman, such as I know Mrs. Pontellier to be is especially peculiar. It would require an inspired psychologist to deal successfully with them. And when ordinary fellows like you and me attempt to cope with their idiosyncrasies the result is bungling. Most women are moody and whimsical. This is some passing whim of your wife, due to some cause or cause which you and I neednt try to fathom.- Kate Chopin, The AwakeningHer husband seemed to her now like a person whom she had married without love as an excuse.- Kate Chopin, The AwakeningThere was something in her attitude, in her whole appearance when she leaned her head against the high-backed chair and spread her arms, which suggested the regal woman, the one who rules, who looks on, who stands alone.- Kate Chopin, The AwakeningThe water of the Gulf stretched out before her, gleaming with the million lights of the sun. The voice of the sea is seductive, never ceasing, whispering, clamoring, murmuring, inviting the soul to wander in abysses of solitude. All along the white beach, up and down, there was no living thing in sight. A bird with a broken wing was beating the air above, reeling, fluttering, circling disabled down, down to the water.- Kate Chopin, The Awakening She looked into the distance, and the old terror flamed up for an instant, then sank again.- Kate Chopin, The Awakening Study Guide Review: The AwakeningComplete Text - The AwakeningQuotesQuestions for Study DiscussionKate Chopin - ProfileAwakening Books and Editions

Safaricom M-PESA Managment Essay Example | Topics and Well Written Essays - 2000 words

Safaricom M-PESA Managment - Essay Example Airtel money second largest provider to the M-PESA service with almost similar products, the emphasis of the product is different from the one in the M-PESA in the sense that the service is mainly designed for the urban-class working people since the Airtel network service is available in towns The Essar Telkom YU cash services communication mix is targeted to the low earning citizens as the company targets to endear itself to the citizens through its low-cost service. For instance, sending money through its YU cash money transfer service is now free to all its users and across all networks in the country. Orange money from Telkom Kenya is targeted to the working class population especially those in formal employment, this service markets itself to its target group as the fast and reliable way of sending and receiving money among the working population to all the major urban centers in the country. There are other small money transfer services such as Mobi pay, Angaza money transfer service that is not attached to any network service provider, however, these companies do not hold a significant portion of the mobile money market. The flow of information and money starts when a customer approaches an agent with the intention of transferring the money. The customer deposits the amount of money that he wants to transfer inclusive of the service charges; after he deposits, he gets an SMS confirming the transaction, on the other hand, the agent and the headquarter also get confirmation of the transaction. After the money has been deposited in the customer’s MPESA account, the customer then can be able to send money to another number by authorizing the company to deposit the money in the preferred number mobile number.

Discussion 2 Essay Example | Topics and Well Written Essays - 250 words - 4

Discussion 2 - Essay Example need to apply the theories learned in actual work setting through catering to the technological needs and demands of each colleague and of the whole organization. The tasks include maintenance of infrastructure and database systems, trouble-shooting, anticipating IT demands, and addressing pressing problems with effective solutions, as required. The difference between planning, analysis, design, implementation and maintenance of a software system versus that of a sociotechnical system is the scope and depth of encompassing responsibilities. The former functions in a software system is merely confined to addressing the requirements needed to design, implement, and monitor the software system; and does not require ensuring that the software system is effectively interconnected to other users in the organization. Under sociotechnical system, the noted functions necessitate ensuring that the software system that was designed, developed, implemented, maintained, and monitored regularly towards meeting the organizations’ requirements and should be effective and sustained for continued benefits in the organization, as a whole. The core concerns in systems development life cyle (SDLC) include adherence to identified phases such the mentioned planning, analysis, design, implementation and maintenance; as well as ensuring effective management and control. The persons involved in the activities include the systems and network engineers, IT personnel, and administrative governance from senior executives of the

Monter Inc. Movie Essay -- essays research papers

Reverse Monsterfication   Ã‚  Ã‚  Ã‚  Ã‚  Throughout the length of the movie, I was taken back to my childhood when there were monsters in my own closet. Over the years, the monsters have all died and been replaced by just as scary skeletons, so my closet is still full. However, to a young child monsters are still lurking in the shadows, and they still make the floor creak. The approach taken by the writers of this film is one of uniqueness and of originality. By successfully juxtaposing the situation between monster and child, the writers were able to confront a touchy subject head on. This was reached through a combination of differences represented by the monsters in the movie and between the child’s impression of monsters in real life. We all know that in real life, to a child, monsters can be very real, intimidating, and extremely terrifying. The monsters in the movie are shown to be emotional creatures, with feelings and concerns. Appropriately enough, the largest monster named Sullivan is be st friends with one of the smallest monsters named Mike. Sullivan the bear, being the largest and scariest of monsters, turns out to be the one with the largest heart and concern for the well being of a small human girl he names Boo. The movie also shows us that the monsters are actually at work, earning money. Not only are they at work, but they also have a society, relationships, and an apparent chain of leadership and authority. To top it off, the monsters are more s...

“Landscape with the Fall of Icarus” by William Carlos Williams Essay

The poem â€Å"Landscape with the Fall of Icarus†, by William Carlos Williams, portrays in writing the painting by Brueghel. The piece depicts the Greek myth of the tragedy of Icarus, a boy who flew too close to the sun with wax wings and fell into the sea to his death. The poem has no set rhyme scheme or meter, an example of one of Williams’ many free verse poems. After reading the poem many times, I started sensing a feeling of insignificance; that the tragic event of Icarus’ death was â€Å"quite unnoticed†. One factor contributing to this feeling was the stanza organization. Each stanza was very short, usually containing a sentence or less, and included many enjambments, â€Å"a farmer was ploughing/ his field/ the whole pageantry†, â€Å"of the year was/ awake tingling/ near†. The considerably short length of each stanza creates a feeling of unimportance; with no attempt at describing the scene in-depth, Williams just gives the reader a superficial view of the scene. There are also some stanzas that explicitly state the insignificance of Icarus’ fall, â€Å"the edge of the sea/ concerned/ with itself† and â€Å"insignificantly/ off the coast/ there was/ a splash quite unnoticed/ this was/ Icarus drowning†. The first of these stanzas relates back to the painting, where one can see Icarus drowning at the edge of the sea. As the stanza reads, â€Å"the edge of the sea/ concerned/ with itself† the idea that not even the ocean cares about Icarus drowning fills the reader’s mind. In the painting, the part that has Icarus drowning is extremely small and tucked away into the corner, away from the eye of the viewer. Williams accentuates this unimportance by writing, â€Å"insignificantly/ off the coast/ there was/ a splash quite unnoticed/ this was/ Icarus drowning†. When viewing the painting, Williams must have sensed the slightness of the accident and correctly portrays this in a variety of short and simple stanzas. While I was reading the poem for a third time I looked at the title and noticed the word â€Å"Fall†. After that I looked down at the poem itself and noticed that the stanzas were written in a short simple way to be narrow enough so that the reader can kind of sense the feeling of falling. After noticing that I also observed that the word â€Å"Icarus† appeared both at the top and bottom of the poem, and tying that with the sense of falling, I  found a connection to Icarus’ accident. The first stanza contains the words â€Å"Icarus fell† symbolizing Icarus being up high in the sky and having his wings melted off. As the poem continues down it symbolizes Icarus falling down to the ocean until finally the poem reaches the end with â€Å"Icarus drowning†, which is the end of both the poem and Icarus.