Nestle Environmental Essay Example

Settle Environmental Paper Two kinds of situations External Environment The outer condition contains two situations, the Mega and Task conditions. The Mega condition is the general outside condition wherein associations work and applies pressure on the associations capacity to accomplish its Vision, Mission and Goals. The Task condition is likewise included components from the outside condition which can legitimately influence the activities of the association. ( Business Management understudy manual, December 201 1 ) Here are outer condition that Nestle manage. World of politics. Policy centered issues are one of the significant worries for the organization to work in he region. Political status in numerous nations that Nestle entered is has a place with dependability despite the fact that there are presence of various language gatherings and social locales. With the political solidness in the market, Nestle can really keep up the deals or even lift up the deals, as the steadiness will really bring financial development, hence, the customer buying force will in the long run development due the improvement of expectation for everyday comforts. For instance, Nestle can really appreciate the tax cut contrast with most nations of the EH and ASSAI and can be appreciate by Nestle is the organization can really deduct the tomahawks from the pay as a cost that generally lower viable assessment rate contrast with most different nations where the duties are not deductible(Colic, M, 201 1). Monetary condition. Interest for essential food supplies continues even in the midst of financial downturn. Be that as it may, the examples of eating and drinking changes, with full dinners bound to be arranged and devoured at home. We will compose a custom paper test on Nestle Environmental explicitly for you for just $16.38 $13.9/page Request now We will compose a custom article test on Nestle Environmental explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom article test on Nestle Environmental explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer With tasks the world over, Nestle needed to make alterations for varieties sought after changes and value sensitivities in various nations and geographic districts. Despite the fact that Nestle was situated in Switzerland and the majority Of its key heads were from the United States and the European landmass, 33% of 2007 deals originated from the creating scene and examiners anticipated that by 201 0, 90% of the universes populace would live in creating and developing nations. Innovative condition. All through the business, innovations are indispensable to characterizing plans, creating food and refreshments, finding and refining water. As the companys own GLOBE activity illustrates, inward advancements are imperative to organizing tasks. Interior Environment The inner condition alludes to the earth inside the association. It powers following up on the association from inside and take a comparative from to those examined under outside powers. ( Business Management understudy manual, December 2011 ) Here are interior condition that Nestle manage. The inner financial component. Settle has some solid brands like Ensnare, Imagined Crueler. These brands are practically nonexclusive to their item classifications and the Company has been ceaselessly presenting new items for its Pakistani examples on visit premise, in this manner extending its item contributions. (Watchman, M. E, 2008) The interior innovation condition. Settle has Well-created apply chain, yet in addition great relations with providers and ranchers. The organization additionally has capacity to tweak and restrict items. The human condition. Settle worried about worker ability efficiency. Any place representatives work in Nestle, theyll appreciate a choice of center advantages, including a serious compensation, contributory annuity conspire and a scope Of adaptable advantages to look over. Ecological vulnerability and techniques to oversee it Environmental vulnerability is a center idea whereupon the authoritative structure system is based (Chandler 1962), and originates from factors in an associations domain. The idea alludes to the degree, or changeability, of progress that portrays natural exercises pertinent to an associations activities, for example, the unconventionality in the activities of the clients, providers, contenders and administrative gatherings to which probabilities can not be appended in light of their consistent change (Child 1972; Des and Beard 1 984; Dragon 1998). It is stochastic in nature and con not be handily anticipated. Simultaneously, it is additionally a requirement to which administrators must adjust. For instance, in Dingdong, Gudgeon area, individuals were pleased with Nestle previously, however now, a great many people are thinking it elute their condition and they even blacklist the expansion of Nestle. This circumstance shows up in light of the fact that that the region of Nestle industrial facility become private quarters where is ranches twenty years prior and individuals give more consideration to ensure condition. Other than that, Nestle needs to confront numerous contenders, for example, Coca-Cola, Milliner, Meaning and Wilily, so Nestle must keep watchfulness and persevering to answer a wide range of issues which may show up. Gauzes, Bates and some other people(2008), in their book Fresh Perspectives: Business the board: JUJU Custom Publication, state that no association exists in a domain in which it knows precisely what occur starting with brief then onto the next. Consistently, openings and difficulties present themselves. The manner by which administrators use openings and forestall issues will choose how successfully the association manages uncertainly. The techniques to manage vulnerability incorporate inside and outer methodologies. For inside methodologies, directors utilize inward procedures to make changes to their association and its activities, permitting it to adapt to vulnerability. These techniques incorporate such activities as enlistment, buffering, smoothing, proportioning and geographic scattering. In 1997, Nestle found its administration was disorganized to the point that there Were 29 costs when all the production lines got vanillas from a similar provider since that each plant didn't impart one another. At that point, Nestle did the ERP Project to cause the entire organization to bind together. For outer systems, directors react to the vulnerability of difficulties in the outside condition by utilizing outside methodologies. The absolute best outer techniques incorporate promoting, etc. In 1987, Nestle set up the primary industrial facility in an obscure to open city, Gaucheness in China while other global organizations hose improvement in prosperous urban areas. At that point, Nestle made numerous authorities instruct nearby individuals to take care of milk bovines and gather milk. It helped neighborhood financial create and caused Nestle to have a balanced out milk source. Because of this methodology, Nestle keep its situation in China while Deanne, Milliner and some other global organizations left China due to the absence of milk sources in 2004. Versatile and non-versatile societies Adaptive and non-versatile societies are two distinct decisions for an organization. Societies that encouraged the adjustment of methodologies and practices to constantly react to changing markets and new serious situations were the well on the way to continue elite after some time. These societies upheld the associations quick system and business setting, and were additionally forward looking and guided positive change. An association which has non-versatile societies could be fruitful in the short-run, and some had been exceptionally effective at one point in their narratives. In any case, they couldn't proceed with that achievement when markets turned, on the grounds that they couldn't react rapidly enough to changing business conditions. The way in to an effective association lies in its capacity to move grant with its present undertakings while continually keeping up an activity to enhance without ruining that associations in general activity. By definition, an Adaptive Culture is essentially a method of working where change is relied upon and adjusting to those progressions is smooth, daily practice and consistent. With an Adaptive Culture set up, change, development, and advancement are a given piece of the business condition. In Europe, most espresso drinks are stuffed with glass bottles as a result of the dry atmosphere. In addition, Europeans like to utilize espresso machine with espresso beans to make espresso. While in the Philippines, because of the high Temperature and invulnerability, most espresso drinks isn't to sell with packaged, however a little bundle which limit is just 1. 7 grams. The client can buy a little bundle of espresso. At the point when Nestle initially enter the Philippines advertise, they didn't understood this differentiation, so they despite everything sell their espresso as they do in Europe and America, which bring about their disappointment. The creator of The endurance condition of big business (1 995), states that it is significant for big business to adjusts to the difference in advertise condition. After this disappointment, Nestle began to investigate the dietary pattern and way of managing money of Philippines. As indicated by this, Nestle start produce all the more little bundle of espresso, and in addition to a little sugar because of neighborhood custom. Through creation this change, Philippines steadily acknowledge Nestle espresso and Nestle have opened the market of Philippine effectively. Nonetheless, due to the strategy in Philippine, Nestle organization run into deterrents once more. In the time of 1996, the legislature of Philippine presented new punishments for constraining the imported espresso bean and espresso item, and the crude material Of espresso should just from Philippine. This strategy made numerous outside organization fell into difficulty did as well, Nestle. Since the espresso bean that Nestle typically utilized is originated from Latin-America, and the kind of espresso bean between Latin-America and Philippine exists large contrasts. Before the standard reveal, the nearby clients have just balanced the exceptional kind of Nestle espresso, so it is hard to change the crude material.

Clean, Well-Lighted Place tone and style

Hemingway has an unmistakable composing style as it were that he picks his words cautiously. He is monetary in his promise decision, so perusers must think about the descriptive words and verb modifiers he utilizes, as he conveys them seldom. His style is straightforward and concise, yet successful. Through his utilization of straightforward words and short sentences, he conveys the message effectively and point on as opposed to utilizing expressive, elegant language (as what his Victorian ancestors used).He is likewise supposed to be the aster of discourse, utilizing this mode to describe and describe the greater part of the story, as was clear in â€Å"A Clean Well-Lighted Place†. Beside the style and exchange, something else to observe about the story is that his tone is impartial and dispassionate. The essayist himself doesn't remark on or Judge his characters by any stretch of the imagination. In the line â€Å"†You ought to have slaughtered yourself last week,â₠¬  he [the waiter] said to the hard of hearing man. Hemingway didn't include any extra modifiers or qualifiers for transient like for instance as opposed to composing, â€Å"he said brutally' or â€Å"he said barbarously he Just utilized a basic â€Å"he said†. The tone additionally adds to the topic of confronting nothingness with nobility. The storyteller is discussing obscurity in a confined, passionless way which gives the peruser the Impression that the nothingness influences the server enough for him to make reference to it, yet his tone recommends he is sufficiently strong to confront the issue in honorable, contemptuous way; I. E. All things considered, he said to himself, It's presumably just a sleeping disorder.

Why You Need PCI DSS Compliance How to Pass The Audit

Why You Need PCI DSS Compliance How to Pass The Audit We are working in an age where it looks like a big part of our lives went through a digital converter. All the information we possess is slowly being turned in to Data, even in parts we didn’t expect, such as our finances.This does not necessarily need to be a bad thing for us and the security of our assets, if it is handled correctly.The way we do that is by enforcing certain rules and regulations that we can abide to in order to uphold a well established standard of working.Since there are many Fields in which we have went digital so to there are different types of standard and regulations that we have created.To get a better picture, some of those fields are:FinancialResearchMedicalMilitaryThe reasoning behind this is that, each field has their own specific set of standards that they need to uphold. Meaning that one set of rules for the Financial Field might not be fully applicable to the Medical Field.In this article we will focus on the Financial field as an example of this ki nd of regulatory obedience, more importantly the Payment Card Industry.WHAT IS PCI DSS AND WHY GET CERTIFIED?The PCI DSS (Payment Card Industry Data Security Standard) is a set of security standards made for companies which process store or transmit any type of credit card information. It has been created to provide and maintain a secure Financial Environment, above all.In the documentation, its key components are broken down in to certain mile stones or goals to make it easier for any company undertaking this process to segregate individual tasks and requirements.These Goals Have been well explained in the following table:Build and Maintain a Secure Network1. Install and maintain a firewall configuration to protect cardholder data2. Do not use vendor-supplied defaults for system passwords and other security parametersProtect Cardholder Data3. Protect stored cardholder data4. Encrypt transmission of cardholder data across open, public networksMaintain a Vulnerability Management Prog ram5. Use and regularly update anti-virus software or programs6. Develop and maintain secure systems and applicationsImplement Strong Access Control Measures7. Restrict access to cardholder data by business need-to-know8. Assign a unique ID to each person with computer access9. Restrict physical access to cardholder dataRegularly Monitor and Test Networks10. Track and monitor all access to network resources and cardholder data11. Regularly test security systems and processesMaintain an Information Security Policy12. Maintain a policy that addresses information security for employees and contractorsFrom this we can get a good glimpse in the processes handled in order to get PCI DSS Certified. But what does it mean to get Certified and why should you follow any of this?ReputationBecoming PCI DSS Certified companies give their clients the ease of mind that they are not a shady merchants and that they are in fact upholding the operation to a certain rigorous standard. This makes busines s a lot more productive and of course secure.SecurityThe overall Security that companies gain through the implementation of such a standard is a great reason on its own why they should get certified. Having a process which enables a company to have greater overall control of what is going on within their infrastructure and policies set in place to know how to react is a great boon for any enterprise.TrustThis is the biggest reason for certification. When someone reads that the company from which they are buying from is PCI DSS Certified they are well aware that certain measures have taken place and it is easier for clients to trust the company a lot more if the company itself invests in Security.MandatoryIn some cases is it mandatory to be certified.Basically if someone is dealing with client information such as their personal numbers or credit card details, in order for the business itself to run in certain locations or fields it must be PCI-DSS Compliant first. Otherwise there is the matter of extravagant fines from third party audits which go to great lengths to protect the personal data of their clients usually by legal means.The reasoning behind why companies should get certified is solid, but how do they actually get certified?WHAT IS A COMPLIANCE AUDIT?An Audit is the process of making sure that all previously mentioned goals, such as in the table above, are actually met.Usually Auditors or professionals which are very knowledgeable in their field, perform these audits in order to give their clients a passing score that they are in fact upholding their end of the deal.Auditors go through each checkpoint so to say, depending on the type of compliance in question and review everything they believe should be upheld. Auditors usually tend to be from completely neutral third party companies that have nothing to do with the company they are actually auditing.This preserves the common interest between parties and it makes sure that no foul play such as false c ertifications are taking place.The process is usually resembling a very thorough and practical QA of sorts. Where both the company in question and the auditor sit down and go through each step in a methodical way. The company provides evidence to whatever the Auditor requests and if they are satisfied, these segments get a passing score.Otherwise, if certain goals are not met and the Auditor is dissatisfied they have the means to not grant certification or even re-certification to companies until they fix everything. Usually a good time frame for these kinds of actions is given in order for everything to be dealt with in a comprehensive manner.Afterwards another audit takes place and if this time everything checks out, the company receives the highly sought after certification for being Fully Compliant.Different types of auditors are needed for different types of Compliance Certifications. They are usually focusing on one or two at the most, it’s often very hard to have an auditor which specializes in more.Compliance Auditing is important because it is most of the time the only way to get comprehensively certified in a neutral non-repudiating path.GETTING PREPARED FOR THE PCI DSS AUDITIn order to get acquainted with what is needed in order to get certified, we need to go through the PCI DSS Goals.Firewall ConfigurationHaving a Firewall in place is not enough. It needs to be well managed and configured. The difference between a bad auditor and a good one is the difference between what they accept is fine. A bad auditor is perfectly fine if the company shows them a firewall is active while a good one will question further and would usually want to see if it is Properly Configured as well and in some cases even test it.Usually Auditors are either Penetration Testers themselves or they have such professionals on standby to make different types of checks before they can verify that everything is working as it should. Make sure that your firewalls are well configu red.Vendor Supplied DefaultsUsually after an installation, inexperienced system administrators will leave the default credentials on the systems they have installed.This is a hazardous way to run things inside ones infrastructure since if an attacker finds out what type or version of technology is running on the systems, they can immediately try out all defaults first. This sounds basic, but you would be surprised how effective and common it is.Roaming through highly secured networks in order to fail on the most basic of security implementations such as default credentials. Always make sure that everything is custom and changed since before even deploying.Protect Stored Cardholder DataCardholder Data usually refers to the vital information gained from Credit Cards or any other appliance which could seriously jeopardize ones privacy.Usually Banks as well as other establishments that need to hold on to this kind of data, have to have certain protocols in how they actually preserve it from being compromised.For example there are a few questions that the Auditor could ask:Is the Data Encrypted?Is there Physical Security on site where the Data is being stored?What proactive measures such as CCTV cameras do you have in place?Is the data shared with anyone at any time?The answers to these types of questions may well be the difference between a passed or failed audit.Encrypt TransmissionAt some point in time, this type of data may be transferred. Either inside the infrastructure or publicly. During these transfers it is imperative that the data is encrypted at all times. Since it leaves from its source all the way to its destination. The reasoning behind this is the sniffing that could occur inside the network.Basically sniffing is the act of trying to intercept data when it is flowing from one point to another in order to capture it. But if the data itself is encrypted, even if it is captured it remains unintelligible. Encryption also has to be something which is cur rently held as a standard, it can’t be outdated or already proven to be easily cracked.Regularly Update Software Anti-VirusThis one I believe needs no introduction. It’s basic Security standard 101. Even so, many companies do not take responsibility on regular updating of their systems.This is becoming the main issue of infiltration today. Attackers usually manage well known exploits for older systems.Basically the older a system is the more likely it has already been exploited and exposed publicly. Attackers use these exploits to get inside. In order to prevent this, the best way is to hold your systems constantly updated and at their newest versions as to minimize the chance of public exploits working.Also, having an Anti-Virus on all hosts prevents most known malware to be activated on your system. Having the Anti-Virus updated constantly also makes sure that the latest signature database is up and running which mitigates any newly released threats as well.Develop Maintain Secure Systems and ApplicationsCustom made applications are usually a part of most companies which deal with payment methods. These systems can be proprietary and as such will need custom maintenance and dealing with bugs/security risks. Also the overall infrastructure on which it is hosted will demand good upkeep both in a practical and secure way.Basically, this point focuses on our custom builds and what we can do to make them better. Good configuration for example comes in to mind for these systems/applications.The difference often between a secure environment and a not so secure one lays in the way it was configured. Basically what it was approved to allow. Sometimes as we mentioned before defaults are not the best way to go since they might allow many unfavourable settings as well.Restrict Access to Card Holder Data by Need To Know PrincipleBasically, only the applications, databases, servers, nodes or people that absolutely need to have access to the Card Holder Data should b e allowed and no one else. This enforces the Need To Know Principle. For example, servers that have no need to access the data in any way, should not be allowed to have any network connectivity to said data.This prevents many types of missuses and attack vectors. For example if the Server that does not need to have contact is in fact compromised then it simply can’t get to the Card Holder Data.On the other hand, if everything in the network for example was allowed and any person that wanted to could pop up a shell and look through everyones records, there would be a disaster and this would not be compliant to PCI DSS Standards.Unique ID for each person that has accessEveryone that can connect on the network which is in any way close to the Card Holder Data should have their own unique ID. The reasoning behind this is that everyone has to be accountable for their actions.All run commands need to be logged and the administrators should know exactly who ran them. In the case of an em ergency or an issue, it will be well documented who caused said issues.Restrict Physical Access to Card Holder DataThe Systems or nodes which are used to connect to the Card Holder data or the ones that actually store it need to be physically protected. By using CCTV Cameras, doubled fences, Mantraps, Biometrics, etc. We make sure that access is on a need to know basis.Track Monitor all Access to the Network Card Holder DataMonitoring is one of the main ways to make sure that you have complete control of your traffic and general access. In order to have a comprehensive list of users or applications that have tried to contact the locations of the Card Holder Data you need monitoring tools and proper logging in place.Logs are a great way to provide you with evidence of what is happening and where it has already happened. By constantly monitoring all critical servers and services, companies are making sure they have a good foothold in what is happening inside their infrastructure.Reg ularly Test Systems ComponentsThis part is more inclined to Penetration Testing. Companies usually hire Penetration Testers to regularly check their Security Perimeter. This is done either Quarterly as Vulnerability Scanning or Annually as Full Blown Penetration Testing.The client wants everything connected or relevant to the Card Holder Data to be tested, basically all of the parameters that we have said are in place, now are, well, put to the test.The penetration tester will usually have a Final Report where they will explain all of the shortcomings which the client needs to have fixed within a given deadline before an auditor comes. If everything has been properly fixed, the company is certified for PCI DSS.Maintain a Policy that Addresses Information Security for All PersonnelThis point is more or less focused on the executive management rather than technical points. Basically this is where the management of the policies and paperwork come in to play. To comply with this point, the company must publish and maintain a good Security Policy which is reviewed annually and updated depending on needed changes.Aside from this, a Risk Assessment process is also implemented in order to identify threats and measure them accordingly. All personnel should also have clearly defined positions and tasks that they should carry out.It should never be left to ad hoc choices, instead it should be perfectly documented as to who is doing what and more importantly who is responsible if anything happens.We went through all of the 12 Requirements for PCI DSS and as such are now a little more knowledgeable on the subject. As it is mentioned in each one, it is vital for everything to be properly managed, documented and established.Doing things in a way that will jeopardize these requirements by usually cutting corners or costs is a full proof way to get denied PCI DSS Status.These points are there for a reason. Each has its place and meaning.RE-CERTIFICATIONAlthough going through such rigorous testing would make most people believe that it is a one time thing, actually PCI DSS needs annual re-certification.Security is a maintained process, technology moves fast and upkeep is needed as within any environment.As we mentioned earlier, audits are needed in order to confirm the validity of the security perimeter previously set in place. The auditor in question does the same validity checks as before, but this time with a bit more accent on the higher class issues from last time.The same format is upheld as well the second time around, checks by means of Penetration Testing are done, security measures are analyzed and documentation is reviewed. It is vital to mention that the auditor in this stage has the power to revoke the PCI DSS certificate if they seem fit to do so.This however does not come quick, even if inefficiencies are found in the infrastructure, usually the auditor has to give the company in question a decent period to fix all of the findings in order to get re-certified. Of course if results are not delivered within the given time frame, then sanctions such as revocation of PCI DSS Certification is undertaken.Though through constant vigilance and upkeep, companies can have a fairly easy re-certification process. If throughout the year, since as we mentioned, re-certification comes annually most times, have kept up their guard and went with all of the best practices everything should run smoothly.CONCLUSIONGetting PCI DSS Certified is no easy task. Usually it requires tremendous amounts of effort from many fields and many divisions inside a company. IT Staff have to talk to Managers, C-Suite has to develop proper strategies and so on.But ultimately, having PCI DSS Status is worth it, because it shows that you went through all of this trouble just so that your end users are safe and that gives a sense of security to all that use your services or products.

Obesity and Dove Company Free Essays

Case Study : Dove in global market. ‘We want to challenge the definition of beauty. We believe the beauty have become too narrow in definition. We will write a custom essay sample on Obesity and Dove Company or any similar topic only for you Order Now We want to defy the stereotype that only young, blond and tall are beautiful’ (Phillippe Harousseau, Dove’s Marketing Director) Dove profoundly runs their CFRB (Campaign For Real Beauty) over the world, whereby they choose to use real women, which define as non-setting up of image, or original natural beauty and use in the campaign advertisement, focus on cultural issue, US receive great feedback from the public, company believe US market are growth matured since consumer are able to take words easily, for an example, Dove recent advertisement in US, as below, The company design the advertisement in the sense of alternative, it’s consider a strategy to target female market, according to research which conducted by Dove Company (U. S. Obesity Trends, 2009), overweight and obesity problem is still slightly increasing every years, Dove define it as a good market opportunity, in order to fit into the market, campaign like ‘Stand for something big and deliver it’ actually running in United State, the main purpose is to telling their consumer, do not concern able the problem of overweight, do not hide, Dove are here to tell audience, they are beautiful because they are not pretend to be beautiful. Finally, the concept of the whole campaign by revealing the problem, get a very good respond from the public, Dove acting as personal caring to everyone, and prospectors are thinking Dove is stand on consumer side, feel and understand their problem, PR department does evaluated while post-event stage, generally Dove company concluded aiming obesity population will typically increasing their sale. The problem of translation and expression is still occur from years 2005-2008, advertisement below, European country opinion toward freckled skin do not receive pretty much positive value upon itself, the advertisement in the testing stage actually using the word freckled instead of flawed, but some kind of rejection appear on the market, PR and in-house agency for Dove company immediately conduct a focus group on differences country, they found out, the word ‘freckled’ ndirectly offending women who face the problem, instant consideration given to the translator to actually look for a suitable word to replace ‘freckled’, and finally came out with ‘flawed’, post-event group survey the market opinion, the campaign achieve higher value in the view of their perspective buyer, public think the word ‘flaw’ is acceptable because the word ‘freckled’ can indirect define as a illness for skin, but ‘flawed’ is still r epresent a healthy status compare to the previous word choice. Western and eastern country contain hundred and eighties degree of different upon cultural value, Dove Company realize the same event running in US can’t be apply in Japan, 2 factors affected the trend, one is the general opinion and stereotype on judging beauty for women is totally different, secondly, Japanese education is typically different in sense of how they can think as open as European does, other than that, media selection play important rule because Japan is developed and advance in technological device, population density is higher compare to US, meanwhile the accessibility must be as high as possible, CFRB event declined at Japan while the testing stage is running at years 2005 to 2006, local advertising agency Ogilvy Mather ASIA Pacific adapting to the Japanese lifestyle, and came out with a event so call ‘ACTIVATION’ at September 2008 (Creative Director David Morgan, 2009), due to the existing problem, Japanese do not agree on voting or judging in some weakness point that clearly can be seen or tangibility, like freckled skin, or overweight problem, so ‘ACTIVATION’ is some kind of education base to telling viewer, think carefully, revealing is not a problem, Activate and generate your mind in no time! As a result, this event is still running in Japan, and it’s receiving a positive feedback from the public, and the concept of original beauty is still delivered successfully. Promotion part, Dove have more than 50 types of product launched in the market, several context and competition running in those country where Dove is able to reach the market, Malaysia promotion focus on convenience and discount or even free gift to attract buyers, and it’s work, sales is increasing, but same method failed in another country, Japan. Beside of education aspect, behavior or I’ll define it as psychological interfere issue, advisor from in-house expert, PR conjunction with psychiatrist, expert group believe the Japan market prototype ‘free’ as ‘no quality’, Dove company work with legal advisor in order to find out the principle for Japanese’s prototyping, Dove decided to evolutes the concept of free gift as complementary base of promotion, but they start focus on re-value or reposition the brand image into something slightly above the cost, but perfect value and quality, even though this promotion did not achieve highest climate of profit, but it is good enough to create awareness and enable consumer to differentiate Dove with competitor, due to the price set is clearly can be seen. Dove using standardization on running their campaign worldwide, but some facts have to bring in on how they standardize everything worldwide, difficulty on controlling everything is still one of the issue Dove company concern about, Dove company held the main official website at US, because Dove headquarter is locate in USA, sub ordinary company will refer changes on what does the headquarter will do, and what their plan will run worldwide, referring to this, management style for Dove company using centralization whereby headquarter will control organization management so it can consistence with the objective set by headquarter, but decentralization applicable for sub quarter so concept of adapting to local market helps to reach the market goal. The point briefly discuss on history, is because in the 20s century, Dove company face problem on management style for Dove soap and other product do not contain similar image, misleading consumer on Dove is a common product that look alike with others competitors, that period of time, consumer lack of ability to differentiate what is the uniqueness between Dove and competitor, Dove came out with a campaign that changed their destiny, ‘Dove Campaign For Real Beauty’ conducted at the years of 2004, at 1st running in US and Canada, where they receive high value of support from the public, Dove company decided to run the campaign for real beauty worldwide with the same kind of concept, no doubt, it work everywhere, slightly changes like language in the advertisement, color and level of women body disclosure still bothering creative team to come out with campaign without insulting talented buyer, but the main point focus on organization management style, Dove company using o ne kind of concept running in worldwide market successfully influence the market whereby information overload will never apply for buyer, consumer realize only one identity can be seen from Dove, which is real beauty, by using Dove product, you are one of them. For an example, Dove company headquarter in US have the strongest controlling power to communicate with others sub-corporation so sub-corporation will follow their plan to held any event, Phillippe Harousseau, creative director of Dove company in US, said that, challenging women basic perception require a consistency of strategy flow to exactly reinforce audience mind, once perception toward a brand, product or services consistence with the management style, it’s easier for them create a creative event which define the uniqueness of the product, eventually if the event will running worldwide. Appendix Article for Dove Company Its just some basic idea how does Dove Company discuss on the concept, article below observe discussion on ‘The Women’ as principle to running any campaign. Advertiser cash flows to indie film projects Business | Lorenza Munoz | June 1, 2007 Advertisers have long linked up with Hollywood by placing their products within films or trotting out stars as their official sponsors. But some companies are now going a step further, investing directly in movie productions in the hopes of striking even deeper connections with film audiences. In what could be the latest trend in the financing of independent films, Unilever brand Dove has agreed to invest $3 million — about one-fifth of the budget — into â€Å"The Women,† the first theatrical movie by Diane English, the creative force behind the hit television series â€Å"Murphy Brown. Dove look is real, but does it inspire? Entertainment | Robin Givhan | August 23, 2005 Popular culture is in a tizzy of a debate over the female physique and the way in which it is depicted. Much has been written about the broad concept of beauty and its role in cultural politics, but the current conversation has narrowed the focus, from the woman as a whole to her individual parts: thighs, rear end and stomach. Comparison Eastern and Western Print Ads Western Eastern †¢Level of disclosure is different. †¢Word Choice is different. †¢Different in women portrayals. (Sexy vs Beauty) Reference: DOVE online references †¢Pathamisra, ‘Dove Final Presentation’, Slide shows, retrieved from http://www. slideshare. et/parthamisra/dove-final-presentation-presentation, August 2, 2009. †¢Authen Bill. ‘U. S. Obensity Trend’, articles, retrieved from http://www. cdc. gov/obesity/data/trends. html, August 2, 2009. †¢Dove Pro-Age: ‘Activation’, Slide Show, http://www. colo ribus. com/adsarchive/prints/dove-cream-products-activation-275559/, August 2, 2009. Printed resources †¢McGraw. Hill, Contemporary Advertising Tenth Edition, ‘Chapter Summary’ page 263, August 2, 2009. †¢McGraw. Hill, Contemporary Advertising Tenth Edition, ‘The Important of Relationship’ page 242, August 2, 2009. †¢Paul. J Argenti, Corporate Advertising Fourth Edition, ‘Centralization and Decentralization’ page 183, August 2, 2009. How to cite Obesity and Dove Company, Papers

Nutrasweet in China free essay sample

To come up with a decision to the whether enter the Greater China Market or not we decided to approach the case with a SWOT analysis. Strengths NutraSweet is an artificial sweetener that is one of the most recognized brand names in the United States and in the world. NutraSweet’s earnings per share is $ 6. 36 and with huge capitalization and investments in diverse products. Stacey has the approved budget of $ 500,000 to market NutraSweet in China. NutraSweet has the flexibility on how to position their product in terms of functionality, or either as sugar substitute or health product for diabetics. Weaknesses The research conducted towards the Chinese consumers may not truly reflect the real sentiments of the consumers towards NutraSweet. NutraSweet has not decided on building its own distribution system and may rely on foreign agents for distribution. NutraSweet is more expensive than ordinary white sugar. Opportunities China is a big market and can provide higher profitability to the company. We will write a custom essay sample on Nutrasweet in China or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page China is the second or eighth largest economy in the world; depending on how it was gauged. There is a perceived consumers’ infatuation with Western brands. Chinese maintain healthful lifestyle so the potential for NutraSweet to launch their product in China is strong. Threats Sugar is a common household purchase as a sweetener and has been part of Chinese households for decades. Culture dictates that there might be difficulty in replacing traditional use of sugar with NutraSweet. The Chinese market is so diverse and it is difficult to come up with a general characteristic to define them. Artificial sweeteners are known by history of skepticism for saccharin and potential health hazards. There is difficulty in attracting and retaining local employees and as such, NutraSweet is having doubts in investing into training their marketing and sales personnel for fear that the employees would not stay long in the company. There are only very few foreign agents that operate in China. Sugar use and consumption levels differed among 3 key markets –Shanghai, Guangzhou, and Beijing. Arthur Andersen survey in China showed that most joint ventures from food and drink were not profitable. Most MNCs in China are unprofitable despite substantial growth. Majority of the Chinese are considered â€Å"flat-bellied† and don’t see the need for a diet regimen. The Chinese culture also dictates that they are not that concerned with their teeth, hence they don’t have that fear of tooth decay. The company should enter the Greater China market as a niche product for consumers with a medical need. The company cannot delay its entry in the China market, especially with factors such as an average of 10% economic growth, a quickly emerging middle class, and a high possibility in consumers’ increase purchasing power. Postponement of entry may mean higher costs in the future and although the company will not immediately profit from the venture, research showed that companies who entered the market 5 to 10 years ago were doing best. The knowledge gained from market entry will allow NutraSweet to sharpen its future strategies. Pros The successful experience in establishing medical awareness in Hong Kong may be applied to the Greater China Market. Entering the Greater China market through the three key cities will provide a better knowledge of the overall Chinese market. A natural market consisting of diabetics and obese customers already exist. Hospital stores and drug dispensaries do not have the bargaining strength that retailers have. Product information campaigns will be facilitated by health professionals who will easily understand and appreciate the product’s benefits. Promotion to medical professionals through associations will not need as much cost as a nationwide mass-market campaign. A $ 2,010,526. 31 in breakeven sales seems very feasible in the Chinese market. Cons The Chinese tend to be slim and had historically not been preoccupied by tooth decay. ? SHORT-TERM The Chinese consumers’ attraction to brand names, especially the number 1 in any category gives NutraSweet an opportunity to establish itself as a first mover in the medical aid products under a new category of sweeteners. The company will launch a product information campaign for medical professionals and will also tap their associations. Associations of diabetics and obese consumers will also be tapped. The company will focus on relationship building with the medical industry. Since poor dental health is a problem in China, the company may also create an awareness drive on the ill effects of sugar on the teeth to lay the foundation of need awareness. The product will be packaged in sachet form with global brand and American image prominent on the sachet to appeal to the consumers’ preference for American brands. The company will capitalize on the convenience of bringing the sachets anywhere with you. The medical industry will be given free samples of the product. The doctors will be taught to promote daily use of the product, with sweetening of milk and coffee or hot drinks as one of the more common purposes. Consumers will be taught to use the product in cooking through the provision of free recipe booklets and cooking demonstration classes. The product will be distributed in the three key cities of Greater China, namely, Guangzhou, Shanghai, and Beijing, where the medical industry is more developed compared with the other cities. The company will create its own distribution structure. The product will use the distribution channels of hospital stores and drug dispensaries. Since the focus is on niche marketing, the product will still be sourced from the U. S. plant. LONG-TERM The long-term goal will be to mass market the product in Hong Kong and Taiwan, and use the learning’s from those markets to penetrate the market Greater China. Establishing distribution networks in the two countries will be easier, given the favorable business environments. In Hong Kong and Taiwan, the product will be repositioned as a healthy family lifestyle food, targeting the affluent, health and weight conscious consumers. Aggressive promotion will be pursued, such as print and media ads, and the employment of product endorsers, and store promotions. Consumer awareness and education will be the focus of the campaigns.

Free Essays on Working Students

In Fast Food Nation, Eric Schlosser illustrates the situation of high school students who work in fast food restaurants, and who are being used, in an author opinion, by their employers. Schlosser writes, â€Å"Teenagers have been the perfect candidates for these jobs, not only because they are less expensive to hire than adults, but also because their youthful inexperience makes them easier to control† (68). Obviously, young people cannot expect higher salaries than adults since they are uneducated and unqualified. In order to become responsible, high school students should work. In fact, their first job prepares them for potential jobs, gives them great opportunities to afford their needs, and teaches them how to dispose their revenues. Work trains high school students for future jobs which follow their education. At work students learn how to be punctual. Sooner or later, they realize that missing work is not the same as missing school, and absents may cause lay off. In addition, working teenagers understand that respect for others and kind attitude are the key to work in an atmosphere of friendship. Schlosser writes, â€Å"Teenagers open the fast food outlets in the morning, close them at night, and keep them going at all hours in between. Even the managers and assistant managers are sometimes in their late teens† (68). This shows how teenagers become responsible thanks to work. In addition, they get the promotions and the raises. Even low-paying jobs at chain restaurants prepare students for forthcoming professions and help them to assimilate with future duties and requirements. Preparing for potential jobs in mature lives is not the only advantage of being a worker and a high school student, at the same time. Since working teenagers earn money, they learn how to dispose their revenues. Many young people do not realize how hard it is to earn money and more how hard it is to save them. Teens have to comprehend how to resp... Free Essays on Working Students Free Essays on Working Students In Fast Food Nation, Eric Schlosser illustrates the situation of high school students who work in fast food restaurants, and who are being used, in an author opinion, by their employers. Schlosser writes, â€Å"Teenagers have been the perfect candidates for these jobs, not only because they are less expensive to hire than adults, but also because their youthful inexperience makes them easier to control† (68). Obviously, young people cannot expect higher salaries than adults since they are uneducated and unqualified. In order to become responsible, high school students should work. In fact, their first job prepares them for potential jobs, gives them great opportunities to afford their needs, and teaches them how to dispose their revenues. Work trains high school students for future jobs which follow their education. At work students learn how to be punctual. Sooner or later, they realize that missing work is not the same as missing school, and absents may cause lay off. In addition, working teenagers understand that respect for others and kind attitude are the key to work in an atmosphere of friendship. Schlosser writes, â€Å"Teenagers open the fast food outlets in the morning, close them at night, and keep them going at all hours in between. Even the managers and assistant managers are sometimes in their late teens† (68). This shows how teenagers become responsible thanks to work. In addition, they get the promotions and the raises. Even low-paying jobs at chain restaurants prepare students for forthcoming professions and help them to assimilate with future duties and requirements. Preparing for potential jobs in mature lives is not the only advantage of being a worker and a high school student, at the same time. Since working teenagers earn money, they learn how to dispose their revenues. Many young people do not realize how hard it is to earn money and more how hard it is to save them. Teens have to comprehend how to resp...

Quotes From The Awakening, Kate Chopins Banned Novel

Quotes From 'The Awakening', Kate Chopin's Banned Novel Kate Chopins novel, The Awakening is the famous tale of Edna Pontellier, who leaves her family, commits adultery, and begins to rediscover her true selfas an artist. It is considered to be one of the most important early feminist texts. Here are a few famous quotations from the novel.   Mr. Pontellier wore eyeglasses. He was a man of forty, of medium height and rather a slender build; he stooped a little. His hair was brown and straight, parted on one side. His beard was neatly and closely trimmed.- Kate Chopin, The AwakeningYou are burnt beyond recognition, he added, looking at his wife as one looks at a valuable piece of personal property which has suffered some damage. She held up her hands, strong, shapely hands, and surveyed them critically, drawing up her fawn sleeves above the wrists.- Kate Chopin, The AwakeningHe reproached his wife with her inattention, her habitual neglect of the children. If it was not a mothers place to look after children, whose on earth was it?- Kate Chopin, The AwakeningThe mother-women seemed to prevail that summer at Grand Isle. It was easy to know them, fluttering about with extended, protecting wings when any harm, real or imaginary, threatened their precious brood. They were women who idolized their children, worshiped their husb ands, and esteemed it a holy privilege to efface themselves as individuals and grow wings as ministering angels.- Kate Chopin, The Awakening The voice of the sea is seductive; never ceasing, whispering, clearing, murmuring, inviting the soul to wander for a spell in the abysses of solitude; to lose itself in mazes of inward contemplation. The voice of the sea speaks to the soul. The touch of the sea is sensuous, enfolding the body in its soft, close embrace.- Kate Chopin, The AwakeningHer marriage to Leonce Pontellier was purely an accident, in this respect resembling many other marriages which masquerade as the decrees of Fate. It was in the midst of her secret great passion that she met him. He fell in love, as men are in the habit of doing, and pressed his suit with an earnestness and ardor which left nothing to be desired.- Kate Chopin, The AwakeningA feeling of exultation overtook her as if some power of significant import had been given her to control the working of her body and her soul. She grew daring and reckless, overestimating her strength. She wanted to swim far out, where no woman had swum before.- Kate Chop in, The Awakening That she was seeing with different eyes and making the acquaintance of new conditions in herself that colored and changed her environment, she did not yet suspect.- Kate Chopin, The AwakeningThe past was nothing to her; offered no lesson which she was willing to heed. The future was a mystery which she never attempted to penetrate. The present alone was significant...- Kate Chopin, The AwakeningI would give up the unessential; I would give my money, I would give my life for my children, but I wouldnt give myself. I cant make it more clear; its only something which I am beginning to comprehend, which is revealing itself to me.- Kate Chopin, The AwakeningShe was seeking herself and finding herself in just such sweet, half-darkness which met her moods. But the voices were not soothing that came to her from the darkness and the sky above and the stars. They jeered and sounded mournful notes without promise, devoid even of hope.- Kate Chopin, The AwakeningIt sometimes entered Mr. Pontelli ers mind to wonder if his wife were not growing a little unbalanced mentally. He could see plainly that she was not herself. That is, he could not see that she was becoming herself and daily casting aside that fictitious self which we would assume like a garment with which to appear before the world.- Kate Chopin, The Awakening Woman, my dear friend, is a very peculiar and delicate organisma sensitive and highly organized woman, such as I know Mrs. Pontellier to be is especially peculiar. It would require an inspired psychologist to deal successfully with them. And when ordinary fellows like you and me attempt to cope with their idiosyncrasies the result is bungling. Most women are moody and whimsical. This is some passing whim of your wife, due to some cause or cause which you and I neednt try to fathom.- Kate Chopin, The AwakeningHer husband seemed to her now like a person whom she had married without love as an excuse.- Kate Chopin, The AwakeningThere was something in her attitude, in her whole appearance when she leaned her head against the high-backed chair and spread her arms, which suggested the regal woman, the one who rules, who looks on, who stands alone.- Kate Chopin, The AwakeningThe water of the Gulf stretched out before her, gleaming with the million lights of the sun. The voice of the sea is seductive, never ceasing, whispering, clamoring, murmuring, inviting the soul to wander in abysses of solitude. All along the white beach, up and down, there was no living thing in sight. A bird with a broken wing was beating the air above, reeling, fluttering, circling disabled down, down to the water.- Kate Chopin, The Awakening She looked into the distance, and the old terror flamed up for an instant, then sank again.- Kate Chopin, The Awakening Study Guide Review: The AwakeningComplete Text - The AwakeningQuotesQuestions for Study DiscussionKate Chopin - ProfileAwakening Books and Editions

Safaricom M-PESA Managment Essay Example | Topics and Well Written Essays - 2000 words

Safaricom M-PESA Managment - Essay Example Airtel money second largest provider to the M-PESA service with almost similar products, the emphasis of the product is different from the one in the M-PESA in the sense that the service is mainly designed for the urban-class working people since the Airtel network service is available in towns The Essar Telkom YU cash services communication mix is targeted to the low earning citizens as the company targets to endear itself to the citizens through its low-cost service. For instance, sending money through its YU cash money transfer service is now free to all its users and across all networks in the country. Orange money from Telkom Kenya is targeted to the working class population especially those in formal employment, this service markets itself to its target group as the fast and reliable way of sending and receiving money among the working population to all the major urban centers in the country. There are other small money transfer services such as Mobi pay, Angaza money transfer service that is not attached to any network service provider, however, these companies do not hold a significant portion of the mobile money market. The flow of information and money starts when a customer approaches an agent with the intention of transferring the money. The customer deposits the amount of money that he wants to transfer inclusive of the service charges; after he deposits, he gets an SMS confirming the transaction, on the other hand, the agent and the headquarter also get confirmation of the transaction. After the money has been deposited in the customer’s MPESA account, the customer then can be able to send money to another number by authorizing the company to deposit the money in the preferred number mobile number.

Discussion 2 Essay Example | Topics and Well Written Essays - 250 words - 4

Discussion 2 - Essay Example need to apply the theories learned in actual work setting through catering to the technological needs and demands of each colleague and of the whole organization. The tasks include maintenance of infrastructure and database systems, trouble-shooting, anticipating IT demands, and addressing pressing problems with effective solutions, as required. The difference between planning, analysis, design, implementation and maintenance of a software system versus that of a sociotechnical system is the scope and depth of encompassing responsibilities. The former functions in a software system is merely confined to addressing the requirements needed to design, implement, and monitor the software system; and does not require ensuring that the software system is effectively interconnected to other users in the organization. Under sociotechnical system, the noted functions necessitate ensuring that the software system that was designed, developed, implemented, maintained, and monitored regularly towards meeting the organizations’ requirements and should be effective and sustained for continued benefits in the organization, as a whole. The core concerns in systems development life cyle (SDLC) include adherence to identified phases such the mentioned planning, analysis, design, implementation and maintenance; as well as ensuring effective management and control. The persons involved in the activities include the systems and network engineers, IT personnel, and administrative governance from senior executives of the

Monter Inc. Movie Essay -- essays research papers

Reverse Monsterfication   Ã‚  Ã‚  Ã‚  Ã‚  Throughout the length of the movie, I was taken back to my childhood when there were monsters in my own closet. Over the years, the monsters have all died and been replaced by just as scary skeletons, so my closet is still full. However, to a young child monsters are still lurking in the shadows, and they still make the floor creak. The approach taken by the writers of this film is one of uniqueness and of originality. By successfully juxtaposing the situation between monster and child, the writers were able to confront a touchy subject head on. This was reached through a combination of differences represented by the monsters in the movie and between the child’s impression of monsters in real life. We all know that in real life, to a child, monsters can be very real, intimidating, and extremely terrifying. The monsters in the movie are shown to be emotional creatures, with feelings and concerns. Appropriately enough, the largest monster named Sullivan is be st friends with one of the smallest monsters named Mike. Sullivan the bear, being the largest and scariest of monsters, turns out to be the one with the largest heart and concern for the well being of a small human girl he names Boo. The movie also shows us that the monsters are actually at work, earning money. Not only are they at work, but they also have a society, relationships, and an apparent chain of leadership and authority. To top it off, the monsters are more s...

“Landscape with the Fall of Icarus” by William Carlos Williams Essay

The poem â€Å"Landscape with the Fall of Icarus†, by William Carlos Williams, portrays in writing the painting by Brueghel. The piece depicts the Greek myth of the tragedy of Icarus, a boy who flew too close to the sun with wax wings and fell into the sea to his death. The poem has no set rhyme scheme or meter, an example of one of Williams’ many free verse poems. After reading the poem many times, I started sensing a feeling of insignificance; that the tragic event of Icarus’ death was â€Å"quite unnoticed†. One factor contributing to this feeling was the stanza organization. Each stanza was very short, usually containing a sentence or less, and included many enjambments, â€Å"a farmer was ploughing/ his field/ the whole pageantry†, â€Å"of the year was/ awake tingling/ near†. The considerably short length of each stanza creates a feeling of unimportance; with no attempt at describing the scene in-depth, Williams just gives the reader a superficial view of the scene. There are also some stanzas that explicitly state the insignificance of Icarus’ fall, â€Å"the edge of the sea/ concerned/ with itself† and â€Å"insignificantly/ off the coast/ there was/ a splash quite unnoticed/ this was/ Icarus drowning†. The first of these stanzas relates back to the painting, where one can see Icarus drowning at the edge of the sea. As the stanza reads, â€Å"the edge of the sea/ concerned/ with itself† the idea that not even the ocean cares about Icarus drowning fills the reader’s mind. In the painting, the part that has Icarus drowning is extremely small and tucked away into the corner, away from the eye of the viewer. Williams accentuates this unimportance by writing, â€Å"insignificantly/ off the coast/ there was/ a splash quite unnoticed/ this was/ Icarus drowning†. When viewing the painting, Williams must have sensed the slightness of the accident and correctly portrays this in a variety of short and simple stanzas. While I was reading the poem for a third time I looked at the title and noticed the word â€Å"Fall†. After that I looked down at the poem itself and noticed that the stanzas were written in a short simple way to be narrow enough so that the reader can kind of sense the feeling of falling. After noticing that I also observed that the word â€Å"Icarus† appeared both at the top and bottom of the poem, and tying that with the sense of falling, I  found a connection to Icarus’ accident. The first stanza contains the words â€Å"Icarus fell† symbolizing Icarus being up high in the sky and having his wings melted off. As the poem continues down it symbolizes Icarus falling down to the ocean until finally the poem reaches the end with â€Å"Icarus drowning†, which is the end of both the poem and Icarus.

Comparative advantages and Trumps protection policies - Free Essay Example

Sample details Pages: 4 Words: 1145 Downloads: 9 Date added: 2019/03/27 Category Politics Essay Level High school Tags: Donald Trump Essay Did you like this example? Comparative advantage is the capacity to produce a product in a minimum opportunity cost than other producer using available resources. The law of comparative advantages defines that a free trade where a fewer good for which they have a comparative advantage. Whereas, absolute advantage is the ability of the individual to produce more goods or services than other producers using the same amount of resources. Don’t waste time! Our writers will create an original "Comparative advantages and Trumps protection policies" essay for you Create order Absolute advantage and comparative advantage are widely used terms in international trade. Where absolute advantage is a condition in which a country can produce particular goods at a lower cost in comparison to another country. On the other hand, comparative advantage is a condition in which a country produces particular goods at a lower opportunity cost in comparison to other countries. Protectionism is trying to use restrictions such as tariffs in other to boost their countrys industry so that they could protect it from foreign competition. A tariff imposed on any goods and services is an extra tax that raises its sale price equivalently to making it less attractive to buyers than the domestically made product. The theory of comparative advantage explains that the trade protectionism does not work in the long run because it allows to the waste of countrys resources toward unsuccessful industries. They cannot compete with their competitors as well as the consumer are forced to pay higher prices to buy domestic goods. The protectionist approach escalated more recently. The President of United States Donald Trump has imposed 25% tariff on steel and 10% tariff on aluminum imported from all countries except Canada and Mexico. The U.S. imposed a 25% duty on $34 billion of Chinese imports, while China immediately responded with 25% tariffs on U.S. agriculture products and cars. The U.S is currently reviewing tariffs on another $16 billion worth of Chinse goods, and Trump last week has indicated that he may expand tariffs to nearly all Chinese imported goods. It seems the trade war is now full-on and accelerating quickly between the worlds two largest economies. There is both a positive and negativ e impact on the Australian economy from protectionist policies. Overall, in aggregate, it looks as though the impact of a Trump administration will be the highest net negative for Australia, mainly via the channel of reduced global trade. Mr Trump stated that the US is losing something due to running trade deficits that have been thoroughly controverted by modern economics. Despite, Australia will have a small impact on its economy from the tariffs imposed on steel and aluminum as Australia is not a large exporter of steel and aluminum. Modern economics shows that trade and current account deficits are not problematic. This is because there are inflows of capital that can lead to increasement of domestic investment. In other hand running a trade or current account, deficits can actually assist economic growth, just as it has for Australia by enabling lower long-term interest rate and higher capital accumulation than otherwise. There are various impact of protectionist policies which are explained below: Firstly, Australia could stand to benefit from the trade war between the U.S. and China. The initial list from China targets US agriculture products, including soybeans, wines, and meats. Australia is well placed to provide the substitute for the demand. The second positive impact is that Donald Trump has promised a new wave of infrastructure spending in the U.S. This could see demand for raw commodities lift, raising prices. As Australia is a significant exporter of hard commodities, including coal and iron ore, so there could be significant benefits here for Australia. Besides the advantages there are disadvantages too. The first negative impact is that Australia is unlikely to be targeted by the U.S. anytime soon as the U.S. actually has a trade surplus with Australia. Moreover, the largest amount of goods exported to the U.S. are covered by the Australia-United States Free Trade Agreement. Another disadvantage of Trumps trade policy on Australian Businesses is more uncertain as it all depends on whether the current protectionism policy is used as a negative tool on trade. In other words, if Trump administration intends to implement it in a long run, it will eventually hit the economy of both sides economics and slow down the global economic growth. This results in uncertainty and results in the reduction in investment. For Australia, this concludes in lower demand and price for its commodity exports. However, the U.S. government tried to save the domestic industry but it is very likely that the U.S. will burn down the current international trade system. But it does not protect the industries but instead of that consumers pay more price for the product. Therefore, tariff harms the economy. Second, there is a risk of a trade war will start to weight on the strong performing U.S. economy, which will have a negative impact on the upcoming mid-term election. Third, Deutsche bank stated that the U.S. actually has a trade surplus of $1.4 trillion dollars when both direct trade and the sales of multinational companies are taken into account. It is, in fact, benefiting from globalization. Therefore, it is difficult to image the U.S. will adopt a full-scale protectionism approach over the long run. It is more likely that Trump is using tariffs to negotiate a better deal on trade and other things. If this is the case, the impact on Australian businesses is limited. Furthermore, I have got videos from youtube in which there are some more views from different persons about the global impact of Trumps decision. In conclusion, we can say that the decision of trumps about tariff to protect the domestic industries may impact the whole global if it runs for a long term. Australian economy also will not be benefited from protectionist policies of President Trump as Australia may also be targeted as soon in future because the U.S. has a trade surplus with Australia. Not only that, U.S. decided to implement it for a long run which slows down the economic growth that results in the reduction in the investment, that concludes the lower demand for the Australian product in a foreign market. Not only for Australia, but there is also a lot more negative impact on the economy of the whole global. This makes the slowed down the growth rate of the economy in the whole global and also may have the risk of the trade war. And also even for the U.S. consumer have to suffer from the high price of the product which results in the inflation. President Trumps promised to lift domestic spending while also cutting taxes inevitably means bigger budget deficits, more debt, higher inflation and, most likely, higher interest rates financial markets already have reflected this. Therefore, it is not beneficial for Australia and other countries even for the whole global.

Masculinity Gender and Violence Essay - 2138 Words

Being a male in today’s society is not about living and enjoyment, it has become more of a task. Social pressures and media have made it difficult for males to live a life in which they are not being pressured to act or perform a certain way. In order to reassure themselves of their masculinity, violence has become the main method in assuring themselves and those around them that they are powerful. Not only is this violence being perpetrated against others, but self-inflicted violence also exists. The violence being used is not only physical but it is emotional abuse as well. Masculinity has forced many males to perform in ways that are detrimental to their own health as well as their loved ones. Furthermore, it has also put males in the†¦show more content†¦The definition of masculinity shows young males that in order to be respected, power must be applied upon others and intimidation is the only method of gaining this respect. Through the use of this power and intim idation, females are often oppressed and kept under the control of men. Woman has need of the male in order to gain human dignity, to eat, to enjoy life, to procreate; it is through the service of sex that she gets these benefits; because she is confined to that function, she is wholly an instrumentality of exploitation (De Beauvoir, 360). Males use power over women to reassure their manliness and to portray their masculinity. This violence is not only present in households. It is also present in masculinity versus nature in a capitalist society, where the environment must be altered and destroyed for economic gains. It appears that violence against nature-that is, the impossible and disastrous drive to dominate and conquer the natural world-is integrally connected with domination among humans (Kaufman, 7). Another example of showing this power is through rape and sexual abuse. Through rape, men display their dominance in the most violent and gruesome ways. As Kaufman notes, in the testimonies of rapists on hears over and over again expressions of inferiority, powerlessness, anger (15). By committing this crime, males display their physical strength upon the victim and this is what masculinity is defined as, a display of power andShow MoreRelatedViolence, Masculinity And Femicide Within South Africa1502 Words   |  7 PagesIntroduction Gender-based violence refers to the act of causing harm to a woman in the form of sexual harassment, female genital mutilation or rape (Boonzaier, 2006). It is a major problem that is present in our day-to-day lives and it is this violence that affects everyone and can occur in almost any and/or every situation we come across. 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The article â€Å"Wrestling with Masculinity: Messages about Manhood in the WWE† by Danielle M. Soulliere (2006), examines messages about manhood revealed by televised professional wrestling (Soulliere 1). Messages concerning masculinityRead MoreThe Patriarchal System Essay1749 Words   |  7 Pagesto explore patriarchal values that reinforce violence towards women in intimate partner relationships. This paper argues that patriarchy and the social construction of mascu linity reproduce male violence against women. The following sub-issues that that will be discussed are patriarchy, capitalism, the religion of Islam, and the construction of masculinity and femininity. All the sub-issues encompass patriarchy values which allows inmate partner violence. Patriarchy First and foremost, patriarchyRead More`` Boys Don t Cry ``1621 Words   |  7 Pagesselected principles of our associated gender is a directing factor of interpersonal interaction throughout humankind. Particularly, the structure of gender among males has assisted in the strengthening of the destructive attributes related to hegemonic masculinity. In other words, structural ideals of gender among males solidify the position of male social dominance over women. These adverse features may directly be related to a rise in gendered violence and other aggressive acts committed byRead MoreGender Inequality For Women And Womens Development1121 Words   |  5 Pageswomen’s status as it does not tackle gender inequalities, I continue to argue that the post-conflict moment itself is not sufficient for tackling the roots of gender inequalities that prevent women from experiencing full empowerment and inter-sphere equality. First, there is a need to understand why women face increa sed levels of violence in the post-conflict period, as this pattern goes beyond Rwanda (Moran, 2010:266). In explaining why there is a spike in violence against women in the post-conflictRead MoreIntroduction In this paper, I argue that while sexual violence is arguably the monopoly of men, it1000 Words   |  4 Pagesargue that while sexual violence is arguably the monopoly of men, it is culturally cultivated rather than biologically determined. Consistent with the concept of Hegemonic Masculinity which theorises male domination of other males and subordination of females (Connell, 2005), I assert that rape is particularly rampant in societies where sexual violence is an effective means of attaining this status quo. Thus when rape is institutionalised in the context of war where masculinity is measured by the ability

Religion And The Nature Of God - 953 Words

The Nature of God is a category that always comes into question in many conversations or debates I have seen, and listened to and participated in, this is why I have chosen this topic. Some religions focus on subjective experience of the religious individual while others consider activities of the religious community to be most important.by being willing to learn and engage into the very nature of God in different religions is an interesting topic on its own, and can be very educational as well as informational. I will be looking at this particular category from a Christian point of this goal is to investigate whether the view is sufficient evidence to prove that world religions are complementary and by analyzing what religion belief is about which is a perception of someone religion and how major some culture is are evolved. The Nature of God tells the story in different religions, although I think this would be the significance and play an important role in a deciding factor for someone looking into making a decision to believe in a particular religion. By basing on how religion is and being able to believing in a religion I would ask what are the differences in the nature of God in different religions and by studying throughout the weeks help us in identifying key features in the Nature of God in many different religions, some have similarities while others are completely different. For example , the similarities in Jainism, Buddhism, and Confucianism is that thereShow MoreRelatedThe Nature Of God And Which Lense One Helps View Religion Or Spirituality1685 Words   |  7 Pagesmany different views about the nature of god and which lense one chooses to view religion or spirituality. The nine that will be discussed are animism, polytheism, henotheism, pantheism, religious dualism, deism, theism, a theism, and agnosticism. While some of these have overlapping principles, they are each unique viewpoints as of the nature of god and are held by different religions throughout the world today and in history. One of the first forms of religions was animism, or the view that thereRead MoreCommon Threads Throughout Judaism, Christianity, and Islam1233 Words   |  5 PagesThe monotheistic religions of Judaism, Christianity, and Islam have over many thousands of years established many traditions and beliefs. Many of these are from their respective book of scripture such as the Bible, Torah, or Qu’ran. Others are from the interpretation of the religions over the many years from their leaders and the generational stories that have been passed down. Many of these can be seen as quite similar between the religions, but others can be considered unique to each one ofRead MoreAncient Egypt : Religion And Religion1374 Words   |  6 Pagescountry with lots of religious connections. Religion in Egypt helped the communities come together and created understandings and shared values. Aspects of Egyptian life like law and art were connected with religion. Gods were represented with many thi ngs in nature like animals. Religion and life were very combined. Many aspects of Egyptian culture and civilization are connected with religion. Nature aspects like the sun and river is answered with what the gods do in mythology. Ancient Egypt had an organizedRead MoreRalph Waldo Emerson And His Influence On European Thought1074 Words   |  5 Pagesof belief in his first published book, Nature. He starts the book discussing the currents of the Universal Being that circulate through him making him part God or a piece of God. This is what transcendentalism is mostly about, the belief in the divinity of the human and nature. Through the universal being everything in nature is linked, including humans. Nature’s spirit expresses itself through us and creates a unity between God, spirit and humanity. Nature rewards the noble and those who performRead MoreShinto - A Japanese Religion Essay1687 Words   |  7 PagesShinto: A Japanese Religion Uncovering the religious significance and practices of Japanese Shinto As an ancient religion of Japan, Shinto was originally a combination of nature worship, divination techniques, and shamanism. Meaning the way of the Gods, the origins of Shinto are not apparent in comparison to other religions, especially other Asian religions and beliefs. With no obvious founder, as well as original written scriptures and authentic laws, a number of theories exist about theRead MoreReligious Traditions and History Essays1587 Words   |  7 Pages History 233 February 2, 2013 Introduction to the Beginnings of Religion Religion is a staple of life in all countries of the world. There are many types of religious beliefs. This paper will attempt to piece together the different beliefs at various times of history and what the motivation behind each one was. Today’s religions weren’t always about the afterlife. The author, Kevin Reilly put it best when he said: â€Å"By what appearsRead MoreThe Tyger, The Lamb and Lord of the Rings1031 Words   |  4 Pagesthoughts religion, nature, and the battle between good and evil in one’s mind. In the novel, The Lord of the Rings by J.R.R Tolkien, there is seemingly a lot left up in the air about religion and the symbolism of nature, but when read the way the author intended, there are a few very strong themes that resemble those portrayed in â€Å"The Tyger† and â€Å"The Lamb†. Throughout the writings, the two authors portray nature in a way that allows it to symbolize their own personal thoughts and views on religion. ReligionRead MoreThe Absolute Paradox For Kierkegaard Essay1609 Words   |  7 Pagescontemplate the â€Å"unknown†, and the unknown— according to Kierkegaard—is essentially God. Humans are foolish in their attempt to prove God’s existence; for humans’ attempted to do so already assumes god’s existence. In other words, , there would be no need for proof. The bible is in no way able to act as the only proof of God’s existence. To argue that the events in the world must derive from an all-good being (God) assumes that these events are all ultimately good—and this assumption is based onRead MoreThe World Is The Best1018 Words   |  5 Pageselapses, ideas, thoughts, and view of the world tend to modify. I assume that the literature that is present from hundred years ago until now, displays a shift of religion to nature. Religion used to be the basis for most of the things, but as new ideas approached, nature began to replace it. Not implying that nature completely replaced religion, but it became a new way to understand the world. I believe there is always going to be a debate on which way to understand the world is the best. Religious peopleRead MoreThe Egyptian Religion And Religion911 Words   |  4 Pagesin nature and the rich polytheistic culture and rituals shaped their daily life, art, religious beliefs, funerary practices and kingship. The ancient Egyptian religion is centered on deities and overtime, their religious belief which influenced their whole existence changed based on the rise and fall of important gods in control of the forces and elements of nature. The Egyptian religion was shaped by the polytheistic view of the universe. A belief in polytheism determined the belief in gods, death

Classical Conditioning Free Essays

‘Classical conditioning provides us with a way to learn cause and effect relations between environmental events’ (Martin, Carlson and Buskist, 2010, pg 259). Classical conditioning is learning by association and is the main way in which we develop phobias. The main type being specific phobias which are generally influenced by genetics or a traumatic childhood event. We will write a custom essay sample on Classical Conditioning or any similar topic only for you Order Now There are three basic principles off classical conditioning which are important to be aware of when researching the development of phobias: Acquisition, extinction and spontaneous recovery. Indirect conditioning is also a major factor in how phobias can develop. Examples of indirect conditioning are generalisation, higher order conditioning, sensory preconditioning and vicarious conditioning. Ivan Pavlov’s discovery is by far one of the best for describing the process of classical conditioning. In this essay it will explain how he used dogs and the production of saliva to show how we learn by association. Phobias are sometimes treated by systematic desensitisation. ‘The verb to sensitize means â€Å"to make someone highly responsive or susceptible to certain stimuli,† and the prefix de- indicates removing, or doing the opposite. (Sarafino E. P. , 1996, pg 232). This essay will also show some examples of how systematic desensitization is performed. Although Ivan Pavlov was a trained physiologist he still became one of the most famous researchers in psychology. He started out studying various substances secreted by animals which helped aid digestion and on noble prize for his study in 1904. One substance which was of partic ular interest to him was saliva. He became intrigued as to what stimuli influenced the production of saliva. Pavlov based his study on dogs and was able to measure the amount of saliva produced by connecting a tube to their salivary ducts (Mazur, 2006). He did a number of testing sessions where food powder would be placed in the dog’s mouth each time. After a few times the dogs became experienced and began to salivate even before the food powder was placed in their mouths. He decided to control this phenomenon. He came up with an experiment using an inexperienced dog and sounding a bell each time just before the dog was given the food powder. After 12 or so of these sessions the food powder was no longer needed for the production of saliva as the sound itself was enough. Pavlov showed that salvation can be elicited by a new learned stimulus (CS) so salvation n becomes a conditional response (CR). He studied this type of learning for the rest of his life, which is now called classical conditioning (Martin et al. 2010). According to Martin et al, classical conditioning accomplishes 2 functions. First, is the ability to learn to recognize stimuli that may predict when an important event is about to occur so it enables the learner to respond faster and more effectively. This ability would be extremely important for people with phobias as this allows them to avoid their feared stimuli or event. For example, with a person who is afraid of spiders (arachnophobia) and has seen a web, their main reaction would be to get away from the area as quick as possible as the web would initiate that there is a spider nearby. Second, stimuli that were previously unimportant can become associated with important stimuli and therefore change people’s behaviour towards the stimuli. For example, we would respond more positively to a stack of gold bricks then to a stack of concrete bricks. Phobias are generally caused by something that may have happened earlier in life, where the person was ‘exposed to the now-feared object in conjunction with a stimulus that elicited pain or fear. ’ (Martin et al. 2010, pg 262) Classical conditioning principles are the main processes which show the development of phobias. Acquisition is the main reason why phobias develop. According to Martin et al, a single pairing of the CS with UCS is not generally enough for a learned response to take place. Therefore this shows that a small event which does not affect the person does not create a phobia. Acquisition is the learning phase of classical conditioning, during which the CS gradually increases in frequency or strength. The main two factors that are associated with the development of a phobia learned by classical conditioning are intensity and timing. If there is a great amount of pain associated with the stimuli the person will learn quickly to fear the stimuli and in severe cases even develop a phobia. The second factor is timing of the CS and the UCS; if they both occur in close timing of one another the person is more likely to develop a fear of the stimuli. Extinction of the feared event can occur when the CS occurs many times with the UCS to get rid of the CR, thus the CS will no longer elicit the CR. Indirect conditioning also influences the onset of phobias. Generalisation is one such way in which a CR can be elicited indirectly. When certain stimuli are alike the CS and are able to elicit the CR this is called generalisation. For example if a person had a bad experience with a dog and now fears that dog, it is likely they will be afraid of all types of dogs. Vicarious conditioning is also another main process in which people develop phobias indirectly. For instance, if someone hears or reads about a story which is of an unpleasant event described in detail that imaginary event that we would picture as we hear or read the event (UCS) can provide imaginary stimuli (CSs) that can lead to real life conditional responses(CRs). (Martin et al, 2010) Another example that would most commonly occur today is if a parent has a fear of cats their child may witness their fearful response and therefore the child can develop a phobia with being exposed to a traumatic event involving a cat. One of the most famous examples of an experiment and how classical conditioning principles can develop phobias is that of Little Albert. This experiment was carried out by John B. Watson who was influenced by Pavlov’s work. Watson carried out his experiment on a 9 month old bay called Albert who had no fear of rats. Watson found when he struck a steel bar the sound that came from it startled little Albert. He then repeated this but the second time placed a rat with Albert. Watson repeated this about seven times and then presented the rat by itself and Little Albert became distressed. He was then shown similar object and the initial conditioned response was generalised to some of the similar objects such as a rabbit and dog. (Martin et al, 2010, pg 262) Systematic desensitization is generally used to get rid of phobias. According to Sarafino, Joseph Wolpe used the concept of counter conditioning as a basis in developing a technique to get rid of people’s fears which he had described in the following way: ‘ a physiological state inhibitory of anxiety is induced in the patient by means of muscle relaxation, and the is then exposed to a weak anxiety – arousing stimulus for a few seconds. If the exposure is repeated several times, the stimulus progressively loses its ability to evoke anxiety. Then successively â€Å"stronger† stimuli are introduced and similarity treated. ’ ( 1973, pg 95, as cited in sarafino, 1996) This thought to be a very successful way of getting rid of phobias and is one of many ways in which Systematic desensitization is used. From this essay it is clear that classical conditioning principles strongly influence the development of phobias using many key factors. From the extract of Joseph Wolpe it gives a clear understanding how his understanding concept of counter conditioning is used to desensitize phobias. References: * Martin, G. N. , Carlson, N. R. , Buskist, W. (2010) Introduction to Psychology. Essex; England. Pearson Education Limited * Mazur, J. E. (2006) Learning and Behavior. Upper Saddle River, New Jersey, Pearson Education. * Sarafino, E. P. (1996) Principles of Behavior Change. Toronto, Canada, John wiley and sons, Inc. How to cite Classical Conditioning, Essay examples

International Journal Computer Applicationsâ€Myassignmenthelp.Com

Question: Discuss About The International Journal Computer Applications? Answer: Introduction Information security is a process and action to ensure the protection of information and preventing the unauthorized use of confidential and private information, especially electronic data. Information security ensures different measures in achieving the correct security standards for particular information (Peltier, 2013). There are different risk agents that can launch an attack on the information system in with an aim of data theft and corrupting the data. One of the major threat agents is ransomware, which is a type of malicious software, typically designed to block the access of data or the whole computer system, until a sum of money is paid to the attacker (Brewer, 2016). The recent cases of ransomware attack include the attack on UKs National Healthcare Service, Russias Interior Ministry and staffers at selected offices of FedEx. The global ransomware attack on this organization has resulted in the disruption of normal services loss of confidential data. The increasing attack of ransomware is alarming as many organizations and computer system are targeted by these attacks to fetch a huge sum of money from the user (Mansfield-Devine, 2016). The background, risks and security concerns along with the future trends in relation to such ransomware attacks are elaborated in the following paragraphs. Background A worldwide cyber attack by Wanna Cry ransomware, as it is called has potentially put many lives at risk by paralyzing the computer systems of National Health Service, UK. The attack paralyzed thousands of appointments and emergency operations of the hospital as the ransomware attack threatened to delete crucial files unless an amount of $300 is paid (Collier, 2017). The ransomware was capable enough to break into the robust cyber security measures taken by the hospital in protection of data. However, the attack were mainly laid on the systems, that were using Windows XP and the malware managed to jump from computer to computer by targeting the weakness of the this older version of windows operating system (Clarke Youngstein, 2017). Only the windows XP were targeted as Microsoft had stopped supporting it in the year 2014, and the computers that were still operating on windows XP did not install the patch (Mattei, 2017). A similar cyber attack was led on Interior ministry of Russia, by making a use of hacking tools created by U.S National Security Agency. The attack was launched on more than 100 countries and locking the files and data of different computers demanding a payment of $300 for restoring the access (Mohurle Patil, 2017). According to the cyber extortionists, the attackers have used the stolen NSA hacking tools for sending spam emails with the ransomware attached in form of invoices, job offers, security warnings and other legitimate files. Once the user opens that files, the malware gets installed into the computer and encrypts all the files present in the computer (Mattei, 2017). The files can only be decrypted after paying a certain amount of money in form of bit coins as demanded by the attackers. Furthermore, if the amount is not paid within 7 days, the files are permanently deleted from the system and thus, the user has no choice apart from paying the attacker. Even the staffers of FedEx offices were attacked by this ransomware. Security software makers of Avast said that they have observed of about 57000 infections in 99 countries and the top target of this attack was Russia, Ukraine and Taiwan (Mohurle Patil, 2017). One of the most dangerous features of ransomware is that the ransomware-encrypted files cannot be decrypted that easily. Furthermore, the malware has the ability to scramble the files names, so that it remains undetected or becomes very difficult to detect. After locking the crucial files, the ransomware displays a message asking for a specific sum of money in order to decrypt the files. One of the major concerns about the ransomware is that, it targets the infected machines into botnets so that the future attacks become easier to conduct. After infecting a single computer, the ransomware can easily spread to other computers connected in a local network (Rajput, 2017). Ransomware generally has data infiltration capabilities and includes geographical targeting as well. This indicates that the ransom note is generally translated into victims language, thus increasing the chances of ransom to be paid. The most common methods that are generally used by the attackers in launching and executing a ransomware attack are listed below (Mansfield-Devine, 2013)- sending spam email campaigns that contains malicious links and attachments security exploits in different vulnerable software injecting malicious codes in legitimate websites creating Botnets The above-discussed processes are the most common technique of ransomware attack. However, there are many different processes of launching ransomware attacks as well. Ransomware attack mainly uses complex set of different evasion techniques that generally go unnoticed by traditional antivirus. The different types of ransomware includes encryption ransomware, lock screen ransomware and master boot record ransomware (Sittig Singh, 2016). The attacks cited above are mainly encryption ransomware attack, which is also known as file encryptor ransomware. The risks and security concerns associated with ransomware are elaborated in the next section. Risk and Security Concerns of Ransomware The different risks and security concerns associated with ransomware are elaborated in the following paragraphs (Akkas, Chachamis Fetahu, 2017)- The risks associated with the ransomware are listed below- 1) Ransomware is an infection vectors that are propagated with the user-initiated actions, which include, clicking some malicious links obtained from spam email or visiting any malicious websites. Therefore, it becomes almost impossible to detect a ransomware before it actually launches the attack. 2) The major target of a ransomware attack includes mobile devices, weak operating systems, software and cloud based applications and resources. 3) All the crucial files are locked by the ransomware paralyzing the entire system. The files cannot be decrypted by any means without paying the amount as demanded by the attacker and therefore it becomes very difficult or impossible to access the files without paying the attackers (Mohurle Patil, 2017). 4) As an effect of ransomware attack, different process within an organization may come to a hault, risking even peoples life as happened with the case of National Health Service in UK. There are other risks associated with a ransomware attack as well, which includes loss of confidential data, stealing of data and so on. The security concerns associated with a ransomware attack are elaborated in the next section. Security Concerns The major security concerns associated with the ransomware attack are elaborated below- 1) The attacker makes use of the vulnerability in the operating system or a device in order to launch an attack. This indicates that the operating system or the security essentials of the system and devices is needed an upgrade. This may be further lead to the loss of confidential data and information (Bhardwaj et al., 2016). 2) The major security concern associated with ransomware attack is that, once infected a single computer, it can easily spread to different computer systems. 3) The ransomware attack generally targets different public institution and organizations making a use of the untrained staffs who handle the information security systems. Thus, out of date equipments and untrained staffs may lead to loss of data and considerable monetary loss as well. The vulnerabilities of the information system of the institution are targeted in different ransomware attack (Pathak Nanded, 2016). Ransomware attacks may Change the name of the files of a particular system, thus it becomes impossible to detect such attack. The different strategies that can be implemented in lessening the risk and security issues associated with the ransomware and preventing the ransomware attack are elaborated in the previous section (Hampton Baig, 2015). Strategies for addressing the risks and security concerns The strategies for addressing the different risks and security concerns associated with the ransomware are listed below- 1) In order to prevent the risk of Ransomware attack, all the out of date information systems are to be updated and patched regularly. The core security fundamentals that include patch management, regular backup and disaster recovery must be ensured regularly in order to prevent the risks of a ransomware attack. 2) Regular maintenance of windows and updating the antivirus software is a major strategy in preventing such ransomware attack. 3) Another strategy in avoiding the payment of ransom even if the attack occurs is to keep a backup of the most important files. This way, the user will not have the need of unlocking the encrypted files by paying money as he already has another set of data (Everett, 2016). 4) Ransomware is generally spread via email and therefore, it is utmost necessary to configure the email web server and block the doubtful attachment extensions such as .exe, .vbs and .scr. 5) The user should not respond or even open the email and messages sent by unfamiliar people. Furthermore, the phishing emails should be detected and avoided as much as possible. 6) On account of detection of suspicious activities and processes, the internet connection of the system is to be disconnected as soon as possible in order to prevent the further spreasing of the malware. 7) The volume shadow copy service or VSS of windows can be used for restoring the previous version arbitrary files. If the VSS is disabled on a computer at the time of attack, can later be used to restore the encrypted files. Therefore, VSS can be used in order to eliminate the effects of the ransomware attacks. 8) Windows Firewall should be kept enabled all the time. 9) Additional firewall protection can also be leveraged in enhancing the security essentials of the information system in order to prevent any ransomware attack. 10) The computer security software must be effective enough to scan the compressed or archived files of the system, in order to detect the ransomware attack. 11) A browser add on may also be installed that can help in blocking the pop ups. 12) Auto play should be disabled in order to prevent the automatic launching of files from external media. 13) The automatic file sharing should be disabled, as in case a system is hit by a ransomware attack, it does not spread to the other systems. 14) Bluetooth and other wireless connections should be kept off when not in use. Conclusion Therefore, from the above discussion, it can be concluded that the ransomware attack is strategically launched in order to leave a widespread effect. Different ransomware attack has been discussed in the report and the major causes of these attacks are found to be the improper security essentials and out of date system. Ransomware attacks are more dangerous because the files once encrypted by the attack cannot be decrypted without paying the sum of money the attacker is demanding. The report discusses the different security concerns and the risks associated with a ransomware attack. The major strategy of preventing the ransomware attack is keeping the systems up to date and patched. The other strategies that can be implemented for preventing the attack and lessening the impact of a ransomware attack are further discussed in the report. The most feasible technique of not paying the ransom even if an attack is experienced, is to keep regular backups of the important files, so that even the if they are encrypted by the ransomware, the user does not have to pay the ransom. Future Trends The future trends associated with the ransomware and the attacks related to the ransomware are listed below (O'Gorman McDonald, 2012.)- 1) Based on the strategies used for the launching the past attacks, it can be said that the ransomware attacks are going to take a more dangerous structure in future 2) The ransomware attack can however be prevented by improving the information security essentials and generating awareness among the users for keeping their security systems up to date. 3) The future of ransomware includes targeting the security of web mail providers 4) Declination of ransomware can however be possible by enforcing a law for shutting down the attackers of ransomware and the exploit kits that deliver them. References Akkas, A., Chachamis, C. N., Fetahu, L. (2017). Malware Analysis of WanaCry Ransomware. Bhardwaj, A., Avasthi, V., Sastry, H., Subrahmanyam, G. V. B. (2016). Ransomware digital extortion: a rising new age threat.Indian Journal of Science and Technology,9, 14. Brewer, R. (2016). Ransomware attacks: detection, prevention and cure. Network Security, 2016(9), 5-9. Clarke, R., Youngstein, T. (2017). Cyberattack on Britains National Health ServiceA Wake-up Call for Modern Medicine. New England Journal of Medicine. Collier, R. (2017). NHS ransomware attack spreads worldwide. Everett, C. (2016). Ransomware: to pay or not to pay?. Computer Fraud Security, 2016(4), 8-12. Hampton, N., Baig, Z. A. (2015). Ransomware: Emergence of the cyber-extortion menace. Mansfield-Devine, S. (2013). Security review: the past year. Computer Fraud Security, 2013(1), 5-11. Mansfield-Devine, S. (2016). Ransomware: taking businesses hostage. Network Security, 2016(10), 8-17. Mattei, T. A. (2017). Privacy, Confidentiality, and Security of Health Care Information: Lessons from the Recent WannaCry Cyberattack. World Neurosurgery, 104, 972-974. Mohurle, S., Patil, M. (2017). A brief study of Wannacry Threat: Ransomware Attack 2017. International Journal, Management. O'Gorman, G., McDonald, G. (2012). Ransomware: A growing menace. Symantec Corporation. Pathak, D. P., Nanded, Y. M. (2016). A dangerous trend of cybercrime: ransomware growing challenge. International Journal of Advanced Research in Computer Engineering Technology (IJARCET) Volume, 5. Peltier, T. R. (2013). Information security fundamentals. CRC Press. Rajput, T. S. (2017). Evolving Threat Agents: Ransomware and their Variants. International Journal of Computer Applications, 164(7). Sittig, D. F., Singh, H. (2016). A socio-technical approach to preventing, mitigating, and recovering from ransomware attacks. Applied clinical informatics, 7(2), 624.